PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits …

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Search Engine

A search engine is a software program that helps people find websites or other online information. When someone types a question or keyword into a search engine, it uses algorithms …

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SSL

SSL, or Secure Sockets Layer, is a technology that establishes an encrypted link between a web server and a browser. This link ensures that all data between the two remains …

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backlinks

In the world of computing, a backlink is an incoming hyperlink from one web page to another website. Search engines use backlinks to gauge a website’s popularity and importance. Therefore, …

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Google

Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, cloud computing, software, and hardware. The company was founded in 1996 by Larry Page …

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CIO

A chief information officer (CIO) is a corporate executive responsible for the information technology and computer systems that support enterprise goals. The CIO’s span of control covers all aspects of …

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