PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site instead of earning them organically through SEO or other means. PPC can be an effective way to drive traffic to your site, but it’s essential to understand how it works and the pros and cons before getting started. In general, there are two main types of PPC: search advertising and display advertising. Search advertising is the most common form of PPC and allows you to place ads on search engine results pages (SERPs). Display advertising encompasses all other forms of PPC, such as banner ads, video ads, and rich media ads. As with anything else related to computing and SEO, there are a lot of factors to consider when it comes to PPC. But if you take the time to learn about it and create a well-planned strategy, you can use PPC to your advantage and drive more traffic to your site.