Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
Google Analytics is used to track website traffic and conversion rates. The service provides detailed reports on the number of visitors to a website, what type of traffic they are, where they come from, what keywords they use to find the site, what pages they visit, and how long they stay on each page. Google Analytics also provides insights into what type of devices visitors use to access the site and what browser they use.
Google Analytics can be used to track both organic and paid traffic. The service uses cookies to collect data about website visitors. This data is then transmitted to Google servers, where it is processed and stored. As a result, Google Analytics can track individual visitor behavior and overall website performance.
Google Analytics is a powerful tool that you can use to improve website performance and conversions. By understanding how visitors interact with a site, businesses can make changes that result in more sales and higher conversion rates.
