In computing, time to market (TTM) is the length of time it takes from the initial product concept to actual availability for purchase. In other words, it’s the time that elapses between when a company first has an idea for a new product and when that product is finally ready for sale. For many organizations, reducing TTM is a top priority. After all, the sooner a product goes to market, the sooner it can start generating revenue. There are several ways to reduce TTM, such as streamlining the product development process or using pre-existing components in new products. In general, the goal is always the same: to get new products to market as quickly as possible.
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