Setting up a website is easy but getting organic traffic is not. And, only a few sites are lucky enough to be on Google’s first page. This page is mostly filled with sponsored content from Google AdWords, and the rest are high authority websites. This guide will show you how to get on Google’s first page using our SEO blueprint.
Your page can rank higher, but if it doesn’t land on the 1st page, then you will receive little or no traffic at all. SEOs will say that “the best place to hide a dead body is on the 2nd page of the search results. So your target should always be landing on the first page.
Why organic traffic?
Organic traffic is the best because it contains a lot of potential leads. It represents real people that are searching for products, services, or important information. So, other sources of traffic, such as social media contain fewer potential leads.
Visitors from the organic traffic are more likely to buy a product or a service as compared to the other sources. Besides, they will stay on your page longer hence sending positive feedback to the Google algorithm. Social media traffic may contain spam visitors that will leave our page as soon as the land, which is not a very good sign.
Lastly, Organic traffic will serve you for a long period, and it’s free, unlike paid or social media traffic. Paid traffic from AdWords, media.net, social media or another source can be very expensive. This is why we highly recommend you to improve our SEO game. It takes time and a lot of efforts, but it’s worth a trial.
SEO blueprints for getting more traffic
1. Use an SEO optimized design or theme
If you are on WordPress, go for a lightweight theme or template. Some themes are so heavy that they make websites slow. This is bad news for SEO because speed is one of the top-ranking factors. A good simple design for a custom-built website is the best way to go. Avoid excessive advertising or many redirects that make pages load slowly. Also, it’s advisable to use a plugin that will compress the media on our page to increase the loading speed.
2. On-Page SEO is very crucial
On-page SEO refers to all the improvements that you can make on a particular page so that it can perform better on the SERPs. It involves optimizing both the HTML and content of your page. On-page SEO is very important as it can bring tons of traffic on its own. It involves improvements such as optimizing your headings, images and HTML tags such as title, header, and Meta
3. Off-page SEO will bring tons of traffic
This includes the activities that you can do away from your webpage and increase your traffic. This technique is very easy and fun. Your content will perform better on the search Engine when you combine it with the on-page SEO. Some of the techniques that you can use when it comes to off-page SEO include, commenting, forums, influencer outreach, Guest Author, social Bookmarking, and broken link building.
4. YouTube is the second biggest search Engine
A lot of content is consumed in the form of videos nowadays. This is why video platforms such as YouTube TikTok and IGTV are thriving. For your website to cope with the high competition, we strongly recommend you to invest in video content. This way, you can get some traffic from YouTube.
5. The newsletter is not outdated
Some people will argue that email marketing is an old-school technique, but they don’t know that it’s very important. If the subscribers are genuine, then they will visit your page each time you update a post. Alternatively, it is a great platform to send updates or promotional offers to your subscribers.
6. Podcast? Yes! Yes!
Podcasts are great because they contain important information that can be indexable by Google. Besides that, some people prefer listening to content as they continue working on other staff. Podcasts are easy to set up and can help you get a lot of traffic.
7. Alternative image text
Just like the way some people love consuming video content, others prefer browsing the pictures. This is why some platforms that are based on pictures such as Pinterest and Pixabay are doing well. Adding Alt text and the title helps Google to understand your graphic content; hence indexing becomes easy.
8. Add a table of content
This is a great technique to boost your organic traffic. A TOC makes content easy to read and also to crawl. Furthermore, it makes our traffic interact more with the page hence sending positive signals to the algorithm.
9. Long or short posts?
Writing long posts has more advantages compared to short posts. This is because you will capture more info when you write long posts. Besides, there are high chances for you to get ranked for many keywords when you write long posts. This will turn off your readers, and they will hardly come back for more information.
10. Try Google web stories
This is a new feature created by Google to remain relevant in the short stories era. All the bi platforms such as WhatsApp, Instagram, YouTube, and Facebook have embraced google stories. These stories help your fans get visual information in a grasp before they decide to open your full page. The will appear in so many ways on the search results hence a good way to tap into organic traffic. We strongly recommend content creators to hop as soon as possible since the competitions are still low. Creating web stories is easy, especially if you are using WordPress web stories plugin.
More organic traffic means more potential leads. That’s the main reason why people opt for organic traffic. Besides, it’s free and can get you an unlimited number of visitors. Paid traffic is very expensive, and it limits you to a few keywords. To get massive traffic, then you need a blueprint to help you achieve. We are confident that the above SEO blueprint will help you achieve higher heights.
Want to learn some more? Why not read our top 12 must-do SEO tasks for 2020.